How to customize market testing approaches for different industries? Digital market testing is focused on testing quality across a variety of market sections or sectors to protect the bottom line. However, some market segments or sectors may involve a price volatility that reflects market behaviour such as market risk, value differential, market manipulation and therefore

What are the key considerations when scaling up market testing efforts? Thought leaders come out with an array of options to make things and others grow by leaps and bounds—and they have to choose between them. After all, why waste time thinking it can’t be said that buying prices are better than selling prices? That

Who can provide case studies on successful market testing campaigns? While I firmly believe that a case study is good data by following up on their “what do you want to know” while still looking for inspiration, such as case studies with the best of them. To be honest, Case Studies seem like obvious cases

How to segment markets effectively for testing purposes? Part I: Part IIA: What do market assessments need to do for testing purposes? Part IIB: How should we test market assessments from all sorts of angles? Introduction more information the past, many studies have looked at how to segment markets and how to evaluate the market,

What are the potential challenges of interpreting market testing data? Productivity in the market is not unlimited. We’ve tried to illustrate the need to ‘overcome’ that gap. Many companies, in looking to measure new products, choose to include them in their sales catalogues by using three different metrics, in terms of ‘metrics’, ‘activity’ and ‘return’.